Market Innovation Scanning

For individual clients we carry out market update services on specific food categories in different markets. The update can consist of:

>         Market news on e.g. dairy and non-dairy developments in European countries

>         Facts & figures on market developments in e.g. meat-free industry

>         New product introductions of key players in the European bars industry

>         Research news on health & nutrition developments

>         Specific information needs on e.g. raw materials, technologies ....

Clients determine:

>          Geographic scope (number of countries / companies)

>          Content (market news, consumer news, new product introductions

>          Frequency: bi-monthly, quarterly basis

>          File types: Powerpoint, Word file in Acrobat. Files can be tailored to client needs. Client

            formats can be used as well.

This market innovation scanning is an ideal tool for food manufacturers to get a Pan-European view on developments in specific market segments. The database of Bridge2Food is an excellent basis for getting high quality information in board room level presentations. The market innovation scanning can also be regarded as a way to outsource market information management.

The scanning is also used by food ingredient companies to present the European management a snapshot overview of the key developments in various countries and applications. In some cases the market innovation scanning is shared with key customers and agents/distributors.

Contact Gerard Klein Essink or call him at +31 30 2252060 for more information on this interesting marketing tool.