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Join
3rd Healthy & Nutritional Bars ConferenceFocussing on consumers, markets, business cases, and
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- Unilever - Mars - Nestle - Cederroth - Cadbury |
- Schwartau - Kraft - Clif Bar - Otsuka - Kallo Foods |
- Cloetta Fazer - Baxters - Axellus - Kellogg's - FrieslandFoods Campina |
- Artenay - Vitality Brands - VSI - HACO - Halo Foods |
- Taura - Paganini - Sensus - Kerry - Solae |
- Osem - Lipid Nutrition - DSM - Bosch and many others. |
The conference is an excellent platform for networking in and with the healthy & nutritional bars industry. To improve the networking opportunities, a complimentary dinner is included for all participants of the conference at a good restaurant in Cologne.
Target Groups
This conference is designed for senior managers involved in or interested in gaining entry to the snack bars market, notably healthy and nutritional bars, including professionals involved in:
- Retail Category Management
- Marketing, Sales & Brand Management
- Business Management
- New Product Development
- Research & Development
- Food Engineering
- Nutrition
Food and retail industries that can benefit from this conference include:
- Retail and Health Food Channels
- Bar manufactures and brand owners
- Confectionary and Bakery manufactures
- Health-food Companies
- Food Ingredient Suppliers
- Food Processing and Packaging Manufacturers
Conference Set-up & Programme
3 February 2010 - Strategy, Markets & Innovation
08.30 – 09.00 Registration
09.00 – 09.15 Welcome & opening -
Mr. Gerard Klein Essink, Managing Director, Bridge2Food (Netherlands)
Market & Consumer Insights
09.15 – 09.55 European Market growth of the Bars Category & consumer expectations -
Mr.
Roger Kuhn, Research Analyst, Euromonitor (UK)
> The European bars market in perspective
> Trends and developments: growth of subcategories
> Relevant industry characteristics
> Case study
09.55 – 10.35 Bars in the wider food arena: relevance of food trends for healthy bars -
Mrs. Lu Ann Williams, Head of Research, Innova Market Insights (Netherlands)
> Global trends in bars
> Category developments in USA and Europe
> Innovation opportunities
> Case study
10.35 – 11.05 Coffee & Tea Break
Retail Challenges
11.05 – 11.45 Trends and developments in the healthy and nutritional bars category in
the UK -
Mr. Edward Garner, Communications Director, Kantar Worldpanel (UK)
> Trends in UK retailing
> How UK retailers address health, taste, premiumisation, origin, and sustainability
> New developments in confectionery category
> Case study
11.45 – 12.25 Reformulation for Health -
Mr. Andrea Cattaruzza,
Applied Science manager R&D,
Mars Chocolate Europe
(UK)
> Hurdles and opportunities in improving the nutritional quality of fats in
confectionery products
> Reformulation strategies for improved consumer propositions
12.25 – 14.00 Lunch for delegates and speakers
Two sessions run in parallel. Delegates can choose for:
- Session 1: Private Label Strategies & Sourcing
- Session 2: Open Innovation: which way forward?
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Session 1: Private Label Strategies & Sourcing
14.00 – 14.30 Private label trends developments in Europe: do and don’ts –
Mr. Koen de Jong – Managing Director IPLC (Netherlands)
> Review and forecast of developments in (food) private label in Europe
> Important growth & decline categories
> Top 7 do’s & don’ts in private label partnerships
> Case study
14.30 – 15.00 Developments in the UK bar market –
Mr. Paul Cartwright, Sales & Marketing Director, Halofoods (UK)
> Impact of changing economic and market trends to the business
>
What was hot and popping, and what is here to stay? Trend & demand analysis of
> the last 5 years
> Future areas for growth
15.00 – 15.30
Discussion
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Session 2: Open Innovation
14.00 – 14.30 Open innovation in consumer product development (B2C):
the relevance of word of mouth: turning a phenomenon into an innovation
strategy
-
Mr. Willem Sodderland, Managing Director, Buzzer (Netherlands)
> Word of Mouth - as old as it gets ..
> Global trends & developments: relevance for Europe
> Opportunities for (open) innovation with consumers
> Case study
14.30 – 15.00
Open Innovation Programme (BtB)
Mr. Kamel Chida, Senior R&D Manager and Innovation Entrepreneur,
General Mills (France)
> WIN programme background and outlook
> Challenges and opportunities for business partners
> Outsourcing know-how and experience
> Case study
15.00 – 15.30
Discussion
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15.30 – 16.00 Tea Break
16.00 – 16.45 Open Innovation (B2P):
How to use networks like LinkedIn for business development and
innovation -
Mrs. Jeanet Bathoorn, Managing Director (Netherlands)
> Networks: what's out there?
> What are the shaking and moving business networks?
> How to use LinkedIn for business> Case study: Development of a new bar for athletes with LinkedIn
16.45 - 17.15 Plenary discussion
19.30 Conference network dinner downtown Cologne
4 February 2010 – Morning
Two tracks run in parallel with different sessions. Delegates can choose for:
Morning:
- Marketing Track
-
Session 3: Global Market developments
- Session 4: Brand Excellence in Health & Nutrition
- Innovations Track
- Session 5: Recovery & Natural Energy
Afternoon
All delegates can join the Technical Session with Demonstration at Bosch GmbH in Viersen.
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Marketing Track -
Session Chairman: Mr. Ton Baas, Director Dutch Confectionery & Bakery Association (Netherlands)
Session 3: Global Market developments
09.00 – 09.35 Opportunities for bars in the Russian market -
Mr. Jeroen Ketting, Owner & Managing Director, and Mr. Geert Groenewegen –
Senior Consultant, Lighthouse (Russia)
> Russian market for bars and category developments and new product introductions
> Challenges in Russian (retail) distribution
> Brands and bars manufacturers in Russia
> Opportunities for the future
09.35 – 10.10 Sport & Recovery Bars –
Mr. Dennis Schömburg, Marketing Manager Performance Nutrition EU, PowerBar
Europe GmbH (Germany)
> Recovery from sports in the bigger health context
> Before, during & after performance bars: segmentation & category development
> New channel developments
> Case study
10.10 - 10.40 Morning break
10.40 – 11.15 New developments in weight management bars (in the French market) -
Mr. Jean-François Fairise, Development & Strategy Director, Nutribio (France)
> Weight management in France
> Channels for healthy bars
> Building trust with science: what are key (new) ingredient trends?
> Case study
11.15 – 11.50 Opportunities to Drive Growth in the Breakfast Category
Mr. Greg Paul,
Global Director Performance Nutrition, Solae LLC (USA)
> Learn what consumers already know and understand about protein and its benefits
- on both an aided and unaided basis
> Learn about six distinct segments of breakfast consumers -- the attitudes that hape
their choices for breakfast and the demographic and lifestyle factors that define them
> Gain insight on how to communicate the benefits of protein to breakfast consumers
in general, and to specific segments, in particular
> Understand what bar product concepts and attributes drive purchase interest within
each segment
11.50 – 12.05 Discussion & Session closure
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Innovations Track - Session Chairman: Mr. Fred Brouns – Associate Professor Maastricht University (Netherlands)
Session 4: Recovery & Natural Energy
09.00 - 09.35 Recovery bars: benefits and challenges of milk based ingredients -
Ms. Jacqueline Moriarty, Business Development Manager Snack Foods,
Fonterra (New Zealand)
> Bar market evaluation
> Benefits of dairy protein
> Challenges of incorporating dairy protein into bars
> Innovation in dairy protein ingredients for bars
09.35 – 10.10 Healthy solutions for recovery after exercise -
Mrs. Ulla Freitas, Scientific Marketing Nutrition, Lonza (Switzerland)
> Latest nutritional bars developments with Carnipure
> Essential nutrition for athletes
> Growing opportunities for L-Carnitine
> Carnipure: a functional solution
10.10 - 10.40 Morning break
10.40 - 11.15 Natural Innovations in fruit & fruit-based bars –
Mr. Mattias van Uffelen, Sales Manager Europe, Taura Natural Ingredients (Belgium)
> Food trend 2010: role for “natural”?
> Superfruits: a short or long term trend?
> How to deliver taste, texture and real fruit in bars
> Case study
11.15 – 11.50 Wheat protein enrichment in sports & weight management nutrition: combining performance and digestive comfort
Dr Susanne Roelle, Customer Technical Support Engineer, Syral (France)
> Bringing the benefits of wheat: soluble protein from vegetable origin
> Why formulating with wheat protein to enhance recovery and satiety
> Health benefits of an association of protein and prebiotic fibre
> Case studies in cereal bars using proteins, FOS and maltitol
11.50 – 12.05 Discussion & Session closure
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12.10 – 12.30
Plenary closure
12.30 - 13.30 Lunch
4 February 2010 – Afternoon
13.30 – 14.30 Transportation to Bosch in Viersen by bus
14.30 – 16.30 Technical session at premises Bosch Technical Centre (Viersen, Germany)
16.30 – 17.00 Summary, discussion & closure
17.30 Return to Cologne and/or Duesseldorf. We will arrange transport from Bosch by bus. Taxis can also be organised for you. Nearer to the time and date we will communicate the logistics. You will be able to bring your luggage to Bosch and then move on. Contact us if you have travel questions via info@bridge2food.com or via +31 30 225 2060.
Sponsoring & Exhibiting
This highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal platform to market your services and form strategic relationships through networking! Limited Sponsorship and Exhibit Opportunities are available, including: distribution of Promotion Materials, Cocktail Reception Lunch, Dinner.
To sponsor or exhibit at this conference, please contact Bridge2Food Europe at +31 30 225 2060 or e-mail to info@bridge2food.com.
Exhibition stand
Exhibiting at a Bridge2Food conference allows companies to promote their products or services in close proximity to the conference room during scheduled breaks.
- Stand Space for three days at the event
- Presence on Bridge2Food website: company logo, profile and a live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker pack
Drinks reception
The conference drinks reception provides attendees with an excellent environment to make new contacts and set foundations for future business meetings. Bridge2Food will make all the arrangements for this event leaving the sponsor to reap all the benefits.
- One and a half hour Drinks Reception
- Wine, soft drinks and canapés
- Stand space
- Presence on Bridge2Food website: company logo, profile and a live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker Pack
Conference Luncheon
An efficient way to target key players is to host a Brdige2Food conference luncheon. This provides sponsors with an opportunity to relax and discuss business in an elegant yet formal environment.
- Presence on Bridge2Food website: company logo, profile and live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker Pack
- Printed Menu with company logo and profile
Lead Sponsorship
A number of Bridge2Food sponsors opt for this prime position providing serious players the ability to combine branding and networking in one package from the opportunities listed above. Contact Bridge2Food Europe at +31 30 225 2060 or e-mail to info@bridge2food.com.
Radisson SAS - Conference Venue and Hotel
Messe Kreisel 3
D-50679 Cologne
Germany
Phone: +49 (0)221 277 200
Fax: +49 (0)221 277 2010
info.cologne@radissonblu.com
Hotel website: Radisson SAS Blu Cologne
Reservations
Reservation can be made for an attractive hotel room fee of euro 180 per night (ex breakfast) for the nights of 02/03 and 03/04 February. Click here for the fax reservations form. Send it directly to the hotel. Contact us in case you experience any problems.
Rooms
The design and modern interior of the 393 rooms and suites offer comfort for both business and leisure travellers. Our Feng Shui-based décor includes a cascading shower, heated bathroom floors and much more you will expect from a four-star-superior hotel. We also offer laptop-size safes with power sockets, trouser press and ironing facilities. All our guests get free wireless Internet access throughout the hotel.
Vitarium
The hotel features the "Vitarium", which is free of charge and exclusive to hotel guests. Spread over 3.800 square feet, it features state-of -the-art fitness equipment, a Finnish sauna, steam bath and relaxation rooms.
Other services
As part of the E@syConnect Service concept, Radisson Blu hotels offer Free Internet access. High-speed and/or wireless Internet access is now free of charge for all guests throughout the hotel.
And:
- Grab & Run (05:00-07:00 a.m.)
- Parking garage with 160 spaces (including 4 handicapped spaces)
- 24-hours room service
- 24-hours front desk staffing
- 100% Guest Satisfaction
- One Touch Service
- 3-hour Express Laundry
- Super Breakfast buffet
- Express Check-Out
- Late Check-Out
Location
Located in the district Deutz, our hotel is in the heart of the cathedral city, directly opposite the Koelnmesse trade fair grounds, the Cologne Exhibition Centres and near the Lanxess Arena. The hotel is a short walk from the InterCity Express station "Köln-Messe/Deutz" and only at a 20-minute walking distance or three stops away by tram from the city centre.
Distance from our hotel to various locations is:
- Koelnmesse: 0.3 km (5 minutes)
- Lanxess Arena: 1.0 km (10 minutes)
- Cologne Cathedral: 2.5 km (20 minutes)
- Historic Town District: 2.0 km (15 minutes)
- Shopping Streets: 2.5 km (20 minutes)
- Main Station: 2.5 km (20 minutes)
- Airport Cologne-Bonn (CGN): 15 km (25 minutes)
Public Transport:
- Tram (3, 4), Station "Koelnmesse", 100 m
- ICE & Airport Connection via S-Bahn "Köln-Messe/Deutz", 1.0 km
- Main Station ("Hauptbahnhof"), 2.5 km
- Download PDF - directions to the hotel:
- Link to public transport kvb-koeln.de
- :ink to Cologne-Bonn airport airport-cgn.de
Trade fair ground & congress centres:
- Koelnmesse Messegelände, 0.3 km koelnmesse.de
- Congress Center Koelnmesse, 0.3 km koelnkongress.de
- Expo XXI, Expocentre, 5.0 km expoxxi.de
Links of interest:
- Lanxess Arena (1.0 km) lanxess-arena.de
- Claudius Therme (2.5 km) claudius-therme.de
- Mediterana (14.0 km)
- More information about Cologne
Cologne (Germany)
Welcome to Cologne, where the cathedral spires tower over Germany's oldest city and its innumerable cultural and historical treasures, world-famous museums and active art scene. The world feels at home in Cologne, where people meet for a Kölsch, a chat or simply a laugh. Life in Cologne is uncomplicated and vivacious.
More information on Cologne can be found via this link.
ISM also in Cologne (31 January - 3 February 2010)
Hardly any other market is changing as rapidly as the confectionery market. Stay on top of these changes! As the world’s biggest and most important confectionery trade fair, ISM shows you all the innovations and seasonal products - in 2010 for the 40th time.
Click here to go the the ISM 2010 website.
Bridge2Food contact details
For any questions please feel free to contact Marjolijn Cohen at Bridge2Food +31
30 225 2060 and or send her an e-mail to info@bridge2food.com.