Spanish Food Market Opportunities
Connecting Manufacturers & Retail in FMCG
Barcelona, .... 2010
Meeting organised by the International Food Business Network (IFBN) - for Business Development and Market Strategy -
The "Spanish Food Market" meeting will offer support to food manufacturing companies operating in Spain and in Europe and to food companies that seek to enter European markets such as the Spanish Food Market.
The Spanish Food Market Meeting will assist food manufacturers in:
> Building bridges to the Spanish food market
> Growing the business network with new contacts in retail, food manufacturers and key
service companies
> Enabling better market assessment
> Reducing market access barriers, and
> Increasing their know-how and marketing skills.
In other words, the Spanish Food Market Meetings and the network of the IFBN can help to grow your business and build on your success. The second aim of this IFBN meeting is to form a bridge between different food manufacturers by establishing international relationships and expanding your business network.
Who will come?
The Spanish Food Market meeting and the other meetings oganised by the IFBN is intended for decision makers with food manufacturers and retail with the following capacity:
> Managing Directors, CEOs, Business Owners
> Marketing Directors, Sales and Export Directors
> New Business Development Directors
The meetings is open to food manufacturers from all over the world. However, the organisers of the IFBN offer food manufacturers also the opportunity to become a so-called manufacturing member. Joining the network has substantial benefits (>Read-on Membership Benefits).
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Meeting Programme Spanish Food Market Opportunities
- Insights for business development and strategy –
The first day of the meeting day will give delegates an update on trends and developments in the Spanish food market. Retailers like Deen Supermarkten, Jumbo Supermarkten, Jamin and HEMA will be involved. Many cases studies will be discussed.
During the second day delegates will have to opportunity increase their know-how and experience in specific part of the business to break-out after each session, be it:
> Health, Nutrition & Regulation
> Media & PR
> Bakery, Snacks & Confectionery
> Trade Marketing & Distribution
After each session the speakers will leave the meeting room for a smaller room to start in-depth discussions and interaction with those delegates who would like to learn more know-how and know-why on the specific session topic. This interaction in small groups is an extra added-value and benefit for delegates.
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Day 1: 3 November 2009
Chairman
Mr. Ton Baas, Managing Director VBZ (Dutch Association for the Bakery, Snacks and Confectionery Industry) (Netherlands)
08.30 – 09.00 Registration
09.00 – 09.15 Welcome – Mr. Gerard Klein Essink, Managing Director, Bridge2Food (Netherlands)
09.15 – 09.55 Food retail sales in The Netherlands in the period 2006 – 2009 –
Mr.
Han Eisma, Commercial Director Consumer Group, The Nielsen Company (Netherlands)
The Dutch food retail market has grown over 4.6% in 2008. This presentation will cover:
- Key growth driving factors
- Outperforming food categories
- Emerging categories
- Future trends and developments
09.55 – 10.35 Consumer habits in The Netherlands – Mrs. Inge Van Beek, International Client Services Director, Synovate (Netherlands)
Recent developments in the Dutch consumer behaviour in view of retail buying performance will be discussed in respect of:
- Food consumption by category
- Shopping behaviour: frequency, spending, location
- Future trends
10.35 – 11.05 Morning break & network session
11.05 – 11.45 Innovation and sustainability in food retailing – Mr. Klaas de Boer, Head Category Development, Deen Supermarkets (Netherlands)
Innovation in consumer care, assortment and sustainability are key tools for retailers to get consumer loyalty. This effective consumer approach will be discussed:
- Consumer loyalty now and in the future
- Future of category management
- New store concepts
- Case study: Innovation in kids & light concepts
11.45 – 12.25 Health through the eyes of the Dutch consumer –
Mr. Han Ploegmakers, Jumbo Supermarkets (Netherlands)
Jumbo is one of the fastest growing quality retail chains in The Netherlands. Health is a key discriminator for this chain:
- Health food categories segmentations
- Moving and shaking factors
- Future trends: Beyond the growth?
- Case study: Dairy category
12.25 – 13.45 Lunch break
13.45 – 14.25 The Dutch retail landscape – Speaker to be confirmed
The retail landscape in The Netherlands has changed substantially in the past 5 years. This presentation will explain:
- Driving factors for growth and decline
- Store types and formats categorisation
- Importance of price and quality
- Case study: Plus retail format
14.25 – 15.05 Private label: trends and developments – Mr. Koen de Jong, International Private Label Consult (Netherlands)
Private label sales are growing fast. The following developments will be discussed:
- Sales growth by retail chain
- Important growth and decline areas
- Do and don’ts
- Case study: Fresh cut vegetables
15.05 – 15.35 Afternoon break & network session
15.35 – 16.15 Food trends in HEMA: combining Food & Non-Food – Mr. Rob Heesen, Marketing Food Director, HEMA (Netherlands)
The importance of food-on-the go and developments in the HEMA channel will be discussed, such as:
- Importance of health & well-being
- Changing needs of the Dutch consumer
- Growing segments
- Case study: introduction of a new successful product
16.15 – 16.55
Successful consumer segmentation strategies
- Mrs.
Lucien van der Hoeven,
General Manager ,
GfK
The Dutch food market is highlighted by focussing on:
- Demographics
- Segments towards age, income, education
- Growing segments
- Case study: Valess meat-free of Friesland Campina Domo
16.55 – 17.15 Discussion & summary
19.30 - 22.00 Dinner for all delegates (included in registration)
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Day 2: 4 November 2009
Health, Nutrition & Regulation Session
08.30 – 09.00 The Dutch, Dairy & Health: Speaker to be confirmed (Netherlands)
- Overview of Dutch consumer perception of health & dairy: now and future
- Relevance of chilled for the new dairy concepts
- Scientific evidence & acceptance
- Challenges in marketing
09.00 – 09.30 The perception of health through the eyes of the consumer: Mr. Marc Nieman, Client Service Director, Synovate (Netherlands)
- What is health? How healthy are the Dutch?
- Frequency of buying health foods
- Sport in The Netherlands
- Healthy challenges of elderly, busy middle-aged, teens and kids
09.30 – 10.00 Health & Nutrition: logo’s and debates: Mrs. Christine Grit, Manager Food & Nutrition, FNLI (Netherlands)
- The debate between “Ik kies bewust logo” and AH Klavertje Vier
- Dutch Food industry & Innovation with Health Foods
- Food intake guidelines by Dutch Health Council
- Case study: Sales of “health foods logo endorsement”
10.00 – 10.30 Morning break
Media & PR Session
10.30 – 11.00 Media trends and developments:
Mr. Bert Niewold, Commercial Director, Nielsen Media Research NL (Netherlands)
- Top 5 media trends & developments
- Dynamics of communication
- Relevance of the new e-media for food marketing & communication
- Case study of Campina Optimel
11.00 – 11.30 Importance of public relations in Dutch food market: Mr. Kees Boef, Managing Director, Burson Marsteller (Netherlands)
- What are the important media channels by expenditure & reach?
- How does PR in Netherlands differ from other European countries?
- Top 7 steps to PR success in the Netherlands
- Case study
Bakery, Snacks & Confectionery Session
11.30 – 12.00 Dutch Confectionery and Bakery Market: Mr. Ton Baas, Managing Director VBZ (Dutch Association for the Bakery, Snacks and Confectionery Industry) (Netherlands)
- Dutch confectionery market overview
- Health & Nutrition debate
- Industry issues related to Food Labelling, Regulatory Affairs
- Role of product innovation
12.00 – 12.30 Innovation in confectionery category: Mr. Frank Verkleij, Purchasing Manager, Jamin Retail (Netherlands)
- From consumers trends and concerns to confectionery
- How to innovate in stagnating market
- Conditions for success
- Case study
12.30 – 14.00 Lunch
Trade Marketing & Distribution Session
14.00 – 14.30 Chilled meat logistics in The Netherlands: Mr. Remko Vogelenzang, General Manager, Bobeldijk Meat Company BV (Netherlands)
(Chilled) logistics: developments in the past years and outlook
- Challenges in supply and demand
- Success factors for chilled distribution in The Netherlands
- New enabling technologies
- Case study
14.30 – 15.00 Fresh fruit juice distribution challenges: Mr. Diederik Edens, Manager Plan & Deliver, Hoogesteger (Netherlands)
- From the fruit press to the shelves
- Food processing and packaging choices
- Role of distribution partners
- Case study: manufacturer – retail partnership
15.00 – 15.30 Getting new brands to the shelves: Mr. Joost Manassen, Managing Director, Bickery Food Group (Netherlands)
- Brand launches in Dutch retail
- Brand basket management
- Do and don’ts in trade marketing
- Case study
15.30 - 16.00 Discussion & closure
16.00 Tea break and network drinks
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Meeting Venue & Hotel
Holiday Inn Amsterdam
De Boelelaan 2
1083 HJ Amsterdam
Phone: +31-20-6462300
Fax: 31-20-5172765
I: http://www.ichotelsgroup.com/h/d/hi/1/en/hotel/amsnt
The hotel Holiday Inn Amsterdam located south of Amsterdam city centre is an ideal hotel for both business and leisure travellers. RAI train station is a 3-minute walk offering a direct 10-minute service to Amsterdam Airport Schiphol. From RAI station you can also easily catch a metro or tram to Amsterdam city centre, both only a 15-minute ride. RAI Convention centre, at 600 meters, is within walking distance of the hotel. Holiday Inn Amsterdam is also close to all main offices on the “Zuid-As”, such as Ernst & Young, ING, ABN Amro, Baker & McKenzie, Akzo Nobel, Accenture and the World Trade Centre. The Rijksmuseum and Van Gogh Museum are only a short tram ride away. Alternatively you might fancy a relaxing 30-minute walk through the popular neighbourhood “Oud-Zuid” to reach Amsterdam’s renowned museum district. You could also opt for renting a trendy Vespa scooter at reception to discover the city as a true local. All our 264 spacious rooms have been recently renovated, in addition to our comfortable and stylish lobby. Holiday Inn Amsterdam features 12 multifunctional meeting rooms, a mini-gym and a cosy bar & restaurant. WIFI Internet access is available at a charge in all public areas and rooms from the 9th – 15th floor. Please note that this is a full non-smoking hotel.
You will soon be able to download the hotel fax form for your room reservation.
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Sponsoring & Exhibiting
This highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal platform to market your services and form strategic relationships through networking! Limited Sponsorship and Exhibit Opportunities are available, including: distribution of Promotion Materials, Cocktail Reception Lunch, Dinner.
Exhibiting at a Bridge2Food meeting allows companies to promote their products or services in close proximity to the conference room during scheduled breaks:
- Stand Space during at the event
- Presence on Bridge2Food website: company logo, profile and a live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker pack
Drinks reception
The conference drinks reception provides attendees with an excellent environment to make new contacts and set foundations for future business meetings. Bridge2Food will make all the arrangements for this event leaving the sponsor to reap all the benefits:
- One and a half hour Drinks Reception
- Wine, soft drinks and canapés
- Stand space
- Presence on Bridge2Food website: company logo, profile and a live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker Pack
Conference Luncheon
An efficient way to target key players is to host a Brdige2Food conference luncheon. This provides sponsors with an opportunity to relax and discuss business in an elegant yet formal environment:
- Presence on Bridge2Food website: company logo, profile and live link to your website
- Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
- Targeted e-mail campaigns
- Prominent position in the Delegate/Speaker Pack
- Printed Menu with company logo and profile
Lead Sponsorship
A number of Bridge2Food sponsors opt for this prime position providing serious players the ability to combine branding and networking in one package from the opportunities listed above. Contact Marjolijn Cohen, International Food Networks Manager at +31 30 225 2060 or e-mail to mcohen@bridge2food.com.
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Planning 2009 / 2010
Country meetings organised by the IFBN coincide typically with major national and international food events. This will spare meeting delegates and members valuable travel time and expense.
2009
Dutch Food Market - 3 & 4 November 2009
Venue: Amsterdam
2010
Spanish Food Market - 25 - 26 March 2010
Venue: Barcelona, city host for the Alimentaria exhibition (22 - 26 March 2010)
UK Food Market - 11 & 12 June 2010
Venue: Birmingham, hosting the Good Food Show (10 - 14 June 2010)
French Food Market - 21 & 22 October 2010
Venue: Paris, hosting the SIAL Show (17 - 21 October 2010)
A country meeting in Sweden is scheduled for Q4 2010.
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More information
For more information on membership and or country meetings, please contact Marjolijn Cohen, International Food Networks Manager or call at +31 30 225 2060.
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Advisory Board
We are proud to have the following experts on our international advisory board. More members will follow soon.
- Mr. Arie van Doesburg, Business Unit Manager Fruit, Vegetables, Ready Meals & Health with Plus Retail (Netherlands)
- Mr. Koen Verhaege, Managing Director with Soya Garden, part of Alpro (Belgium)
- Mr. Ton Baas, Director with the Dutch Confectionery Association (Netherlands)
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