Chris comes with more than 10 years of experience in the food industry, both in CPGs and food ingredients. She holds a double degree in Business Administration and Food Science and Nutrition, enabling the development of business strategies backed strongly by technical core competencies. Being a part of the alternative protein revolution since its early days, Chris is familiar with its ecosystem and the uniqueness of the Asia Pacific market. She has been involved in industry discussions, customer innovations, new technologies, and strategic partnerships in this space, with her most recent presentation at the 2023 KoSFoST International Symposium and Annual Meeting on “Making meat alternatives truly sustainable/accessible”. She leads the Campus business in dsm-firmenich and strives to bring forth integrated solutions from flavour to texture to nutrition, to achieve on-trend, sustainable, market-relevant solutions for Asia Pacific. Rooted in her passion for food and nutrition, Chris is driven to make healthy food readily accessible and goes by the mantra ‘Let food be thy medicine, and medicine be thy food’. 

Panel Description

Chris will join a panel focusing on:

- How taste remains a problem for many plant-based foods

- How affordability shares centre stage with taste in APAC

- A need to focus on microlocal taste and food preferences to succeed in APAC

- The Plant-Based Industry is very Western-centric. How to tailor this industry more to the Asian consumer?

- And more importantly, how to work together?

- What can be localised and what not?