Margareta Anastasia (Ana) is an impact-driven brand storyteller with close to 6 years of experience in steering marketing strategies and strategic communication efforts that drive business growth and elevate brand recognition. She currently heads the marketing and product innovation efforts at Hegg, a Singapore-headquartered startup that produces plant-based egg products. Under her leadership, Hegg successfully entered the traditional Eggs section of local supermarket Cold Storage, signifying a promising beginning for the plant-based startup in redefining the future of foods. Together with her team, Ana also steered the launches of Hegg’s condiment products – including its Eggless Mayo line and its joint SKU with heritage brand Killiney called “Eggless Kaya”. Before this role, Ana managed the global marketing communications activities at Storms, a homegrown gaming company that aims to build an inclusive ecosystem for Web3, and contributed to its acquisition by a listed company in 2022. Early on in her career, Ana was part of the IN.FOM team – an award-winning public relations consultancy where she was responsible for developing and executing regional campaigns for startups and Fortune Global 500 companies in different industries such as energy, healthcare, financial services, technology, and transport. 

Panel Description

Margareta will speak in a panel focusing on:
 - What are the Key Retail Growth Areas in Plant-Based?

- What are the main categories at present?

- Retail Growth & Category Data Overviews

- Differentiation & New Growth

- Precision Investment?