Frantz will join a panel discussion that will focus on:

- Which consumer drivers are key? Affordability, nutrition & health, variety, great taste and/or texture?

- Who is the main target group? GenZ? Millenials? GenY? Flexitarians? Other?

- How to attract first buyers, and how to keep them buying the product?

- How accepting are Asian consumers of plant-based analogues?

- How to nudge consumer behaviours and assess the trends, whilst building trust and acceptance?

- How can innovation and data help to do so?