Frantz will join a panel discussion that will focus on:
- Which consumer drivers are key? Affordability, nutrition & health, variety, great taste and/or texture?
- Who is the main target group? GenZ? Millenials? GenY? Flexitarians? Other?
- How to attract first buyers, and how to keep them buying the product?
- How accepting are Asian consumers of plant-based analogues?
- How to nudge consumer behaviours and assess the trends, whilst building trust and acceptance?
- How can innovation and data help to do so?