Laura Vimercati is Group Sustainability & Brand Director in QSRP. She joined QSRP as Marketing and Communication Director for Burger King in Italy in 2018 and then became responsible for the international ESG strategy of the Group. She is a passionate professional with 20 years' experience in marketing, communication, innovation, and trade marketing. Having worked for several well-known international brands, most notably in the traditional FMCG arena with Unilever and Kellogg, Laura then moved into the Italian lottery business. Laura holds a Bachelor's Degree in Business Management from Bocconi University, Italy.