Liesbeth Zandstra is Science Leader at Unilever Foods Innovation Centre Wageningen and part-time professor Food Reward and Behaviour at Wageningen University and Research (The Netherlands). Her main research focuses on scientific challenges to find new ways to make the healthy and sustainable choice the easy and preferred choice. She is particularly interested in psychophysiological and behavioural effects of foods as well as new methodologies for better understanding sensory perception and consumer behaviour.