Born in Maastricht (The Netherlands). Graduated from Wageningen University (Food Technology) in 1988. Working since more than 25 years at Avebe UA, the world leader in potato-based food ingredients, with a strong focus on plant-based foods, such as alternatives to meat and dairy. Marketing and Innovation specialist in B2B food market. International experience and speaker at various food ingredient courses and conferences. Long track record in launching new innovative specialty concepts to the market. Some examples include Eliane®waxy potato starch, PerfectasolTM texture solutions for plant-based foods and Solanic®potato protein. This unique protein combines excellent functionality with a high nutritional value and a ‘clean label’ (animal- and allergen-free). A winning combination for food manufacturers who want to meet consumer demands for better health, better environment and better animal welfare. My passion is pioneering with innovative food ingredients: Believe in the potential of your innovation and you will find a market when you listen to your prospects and customers carefully!