Verena Wiederkehr, Billa Group
Verena Wiederkehr
Head of Plant-Based Business Development
Billa Group

Panel Description

This panel will focus on: - What is the general retail perspective on the alternative protein market? - How does retail select which products they put on their shelves? - How can plant-based products be placed to increase their sales? - What can food companies do to increase their visibility in the stores? - What is the sustainability mission of retail? - Are there other supply options beyond retail (e.g., food boxes, direct-to-consumer)?