Mike Hughes, FMCG Gurus
Mike Hughes
Head of Research and Insight
FMCG Gurus

Mike Hughes has over 15 years’ of experience analyzing consumer trends, attitudes, and behaviors and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviors can often differ and what the true meaning of trends are for the industry.

Presentation Description

This presentation will examine the importance of novel proteins in an era when population growth, climate change, and disrupted supply chains impact food availability. The presentation examines why alternative protein offerings will be highly important, creating the opportunity to extend product portfolios. At the same time, the industry must recognize and address current challenges that exist to ensure the long-term success of the market.