Sherry Frey
Sherry Frey
VP Total Wellness

Sherry Frey brings more than two decades of industry experience to her role as VP of Total Wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Frey has been a featured speaker at many national and international industry events, and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues. Her view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.

Presentation Description

This panel will focus on: - What is the general retail perspective on the alternative protein market? - How does retail select which products they put in their shelves? - How can plant-based products be placed to increase their sales? - What can food companies do to increase their visibility in the stores? - What is the sustainability mission of retail? - Are there other supply options beyond retail (e.g., food boxes, direct to consumer)?