Sherry Frey, NielsenIQ
Sherry Frey
VP Total Wellness

Sherry Frey brings more than two decades of industry experience to her role as VP of Total Wellness at NielsenIQ. With a background in market research, innovation, and consulting, she has elevated clients across the fresh, CPG, and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Frey has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness, and environmental issues. Her view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.

Presentation description

This presentation will focus on:

- Retail opportunities in the alternative protein market.

- How retail assortment in alternative protein continues to shift to meet consumer demand.

- Opportunities with price, promotion, and consumer awareness for alternative proteins.

- Where plant-based alternatives fall in overall retail strategies around health and sustainability.