Nicole Sopko, Vice President of Upton’s Naturals and an ethical vegan for 20+ years, has been elected president of the board of directors at the Plant-Based Foods Association (PBFA). Proud to be a founding board member of the organization, she is committed to fostering growth and collaboration within the industry and working to further establish PBFA as a leading voice of the plant-based food industry.
As the plant-based industry evolves, having a deep understanding of plant-based consumers is crucial to the success of the industry. Please join us to learn about:
• The plant-based industry landscape
• Are consumers replacing animal-foods with plant-based foods?
•Why are consumers choosing plant-based foods (beyond health, sustainability, and animal welfare).
• How does this impact retail and foods service placement of plant-based foods to make is easier for consumers to find?